Its or It’s?
Your choice!
Its
Exemple : ‘’Venice is famous for its canal.’’
The difference between the use of "its" and "it's" is subtle and as a result the two are often confused. "Its" is the possessive form of "it" and the usage can be remembered through thinking of it in the same way as the possessives "his" and "hers."
It's
Exemple : ‘’It's never going to be finished!’’
"It's" is a contraction (shortening) of the words "it" and "is" and should only be used when it can be expanded to the expression "it is."